37 digital marketing terms you need to know

37 digital marketing terms you need to know

Whether you’re flying solo or leading a team, use this resource as your quick reference guide to small business marketing.

Terms are listed alphabetically, so feel free to whizz up and down the list to find what you need!

Average Order Value
The amount your customers spend on average in a single transaction is called ‘Average Order Value’. If some customers spend a little, and others spend a lot, your AOV will be somewhere in the middle. For ways to encourage customers to spend a bit more and nudge that AOV up a bit, take a look at this business advice article from Transmit Startups:

illustration of a small coffee cup and a larger coffee cup with an arrow to indicate upselling

How to seize upselling and cross-selling opportunities.

(Even when customers are spending less.)

A backlink is a link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." If you create content that promotes another company’s product or service, or references their content, they may be willing to provide a backlink to your site.

Having backlinks helps more people discover your business and is an effective way of improving your ranking on search engines.


After spending your precious time and energy creating marketing content for your customers to read and engage with, you’ll want those people to DO something afterwards!

This might be signing up for more marketing emails, liking or following your business page on social media, or clicking a particular link which takes them to a page where they can book an appointment or make a purchase.

By embedding calls-to-action (CTAs) into marketing content that is helpful or informative, you can promote your products and services and increase sales - all while building trust and authority at the same time.

Click-Through Rate

The percentage of people who click on a link or a button on your website, a social media post, or in an email you’ve sent them, is called the Click Through Rate. It’s often abbreviated to CTR by marketers.

Business Fundamentals is a series of micro courses featuring Laura Richards and other tutors

Getting Started with Email Marketing

Email marketing and top tips for using digital media.

Listen to a fellow entrepreneur talk about how they built up their email subscriber list.

Content Management System
If you’re managing the content of your own website, you’ll be using a content management system (CMS) already. If you’ve outsourced this particular aspect of running a small business, the person who takes care of your site will use a CMS to publish new content, make changes and ensure the pages are linked together in a structure that makes sense for the use (see UX).

Conversion Rate
How frequently a person who interacts with your business actually makes a purchase can be described as the ‘Conversion rate’. For example, if 50 people visit your website in a day, and five of them “convert” into paying customers, you’ve got a 10% conversion rate (which is pretty awesome by the way.) Take a look at SEO and CRO to find out more about turning clicks into conversions.

Cost Per Click (CPC)
If you’re paying for advertising on an e-commerce platform like Etsy, you’ll be charged a small fee each time a customer clicks on your ad/product/business page and then goes on to complete a purchase. It can be tricky to work out what to spend on advertising, so you may need to set aside a bit of your marketing budget for experimentation, and be prepared that valuable learning sometimes comes at a cost! Once you’ve tried Cost Per Click (CPC) advertising for a few months, you’ll be able to make a decision about whether you want to continue or invest your advertising spend somewhere else, such as social media (where you can do a lot for free!)

Business Fundamentals is a series of micro courses featuring Peff Soulsby and other tutors

Selling online

Find out how to create awesome product listings.

Customer Relationship Management (CRM)
Customer data is precious to marketers and small business owners. You’ll want to collect it and store it somewhere super safe, both from a data protection point of view, and as a way of targeting customers with products and services that are suited to their specific interests and demographic details.

There are lots of CRM software options designed to help you manage and analyse your customers’ data and the interaction you have with them.

We like Capsule, who you can find on the Smarta Product Marketplace.

Daily Active User (DAU)

A user who visits your website, likes your social media content or clicks on a link in your marketing email EVERY DAY. (These people do exist.)

Direct-to-Consumer (DTC)
Whether you’re a butcher, a baker, or a TikTok video maker, if your small business sells something directly to the people who will use it (without an intermediary), your business model is Direct-to-Consumer.

This means your marketing is B2C (business to customer) rather than B2B (business to business). Thanks to ecommerce platforms like Amazon, eBay and Etsy, reaching customers and selling to them directly is easy to learn and can bring in those satisfying sales quickly.

Email Service Provider
A company (such as Hubspot, Mailchimp or Moosennd) that provides a platform for you to send marketing emails and collect data on what users do with it, such as open it, read it, click on a link or unsubscribe.

The marketing funnel describes the journey a customer takes (travelling down the funnel from top to bottom) from when they first encounter your business to when they convert to a paying recipient of your product or service!

Google Analytics
Just as the brand name Hoover became the word used to describe all vacuum cleaners, Google has dominated the search engine space, so much that we often say “Google it” when we mean “search the internet”!

Google offers a free web analytics service which allows you to track and report your website traffic, including the number of visits to each page, time spent on each page, and where those visitors have come from (organic search, social media, or a paid advert). This data is hugely valuable to you when designing or improving your marketing strategy.

When you created your business plan, you should hopefully have included some ideas for getting your product or service out there and seen! This is the basis of your Go-To-Market strategy.

Ideal Customer Persona
A tried and tested way of reaching your target audience is to take the time to write a detailed description of who they are, where they hang out, and what they’re likely to spend their money on. Try to include demographics (a customer’s age, gender, location) and psychographics (attitudes, interests, personality, values, opinions, and lifestyle). This helps you focus your marketing efforts and attract the type of people you want to engage with your business.

Key Performance Indicator KPI
Team Smarta and our colleagues at Transmit Startups use KPIs to track and measure the success of our goals and objectives. A nice way of putting it is deciding, or agreeing as a team, “what does good look like?” As you work on the marketing strategy for your business, you may find it helpful to talk through your KPIs with a mentor or business coach.

a dark-skinned woman uses a touch screen

Reach out

Connect with our crack team of business coaches

Landing Page
These are pages of your website that customers will “land” on when they click a link from a search engine, a marketing email or a social media post.

A landing page is like a digital shop window - it needs to look attractive in order to encourage visitors to come inside and explore.

Lifetime Value to Customer Acquisition Cost (LTV:CAC)
Getting customers to engage with your brand and buy your products and services usually requires some investment, which is referred to as the Customer Acquisition Cost. The amount that person (or other small business) spends with you, over the months or weeks they remain a customer, is their Lifetime Value. You’ll probably want to work out how much money you can make by keeping a customer long-term, divided by the cost of getting them onboard in the first place.

Upselling and cross-selling

LTV will help you decide whether to focus more on finding new customers, or concentrate on marketing to your loyal fans and returning visitors!

Monthly Active User (MAU)
A user who’s still fairly engaged and can be relied upon to browse your site and engaged with your awesome content roughly once a month.

Minimum Viable Product (MVP)
The idea of an MVP is to increase the efficiency of your business by starting with a product or service that’s “good enough” and then capturing customer feedback early and often to improve and develop it with as little waste (time, money and materials) as possible.

Small businesses and micro enterprises can be very good at developing, prototyping, and experimenting in order to improve, because you don’t have to go through all the bureaucracy of a big corporate.

To learn more about Lean Innovation including MVP, check out LIME.

Objectives and Key Results (OKRs)

Once you’ve set your KPIs (see above) you’ll need to look for ways to track your progress towards them. It can help to set smaller, “bite-sized” objectives that act as stepping stones on your way to bigger performance targets. This can help avoid the feeling that you’ve bitten off more than you can chew.

An example of an OKR might be “increase my total number of sales by 50% this quarter” - it’s easy to measure and you’ll know on a specific date whether you’ve achieved it.

Introducing Measure What Matters

What are OKRs?

This video explains where OKRs came from and how businesses can benefit from using them.

Page View
The number of times a single page on your website has been viewed in a day/week/month/year. It can be useful to look at page views when you’re trying to measure the effectiveness or ROI (see below)  of a campaign that links to a particular landing page.

Public Relations (PR)
Getting your brand in the public eye via the press is a great way to build awareness and drive potential customers to your website or shop. But how do you get editors and journalists to notice you - especially if you don’t have contacts in the media?

We recommend JournoLink, the online PR platform.

Return on Advertising Spend (ROAS):
This one is nice and simple. If you made £600 worth of sales in a month and spent £300 on the advertising campaign that brought those customers in, your ROAS can be described as 2x.

ROAS is one example of Return on Investment (ROI): For any investment you make in your business - from paying a freelancer to help you out to purchasing discounted tech - you ideally want to see an increase in sales as a result.

Search Engine Marketing (SEM)
One way to increase the visibility of your website and help more potential customers discover your business is to use paid advertising on search engines such as Google. This is known as Search Engine Marketing.

Search Engine Optimization (SEO)
There are a number of specific practices you can use to “optimise” your website so that it ranks higher in search engine results. Optimisation refers to making the page readable, searchable, and structured in a way that makes it easy for both human readers and Google’s robots to find information on your site.

SEO is covered in our Digital Marketing Course. Or you could just take the SEO module on its own.

Fridge magnet letters spell out S E O

Getting started with SEO

Things you need to know about SEO include: site speed, security certificates, on-page SEO, keywords...

Social Media Marketing
One of the most effective tools in the marketing mix is social media. You can use platforms such as Facebook, Instagram, TikTook and Twitter to promote your product or service, and your brand as a whole, for little to no cost. It’s a great way to drive traffic to your website too.

Search Engine Results Page (SERP)
When a user types a search query into Google (or another search engine), the list of results of their search brings up is called the SERP. The higher up the SERP your website appears, the more likely a user will click on the link to visit your site.

SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It’s a way of analysing where your business is right now and working out where you want to go next and is an important part of Market research. To build your skills in this area, you could:

The top of the funnel

The customer journey begins at the top of the marketing funnel, where a potential customer is first introduced to your product or service as part of what’s called the discovery phase. First impressions count, so this is why your Google ranking matters.

This five minute video explains everything you know about the conversion funnel:

The middle of the funnel
At this stage in the journey, a potential customer is considering your product or service and getting to know your brand. This is called the consideration phase.

The bottom of the funnel
The final stretch of the customer journey, where a potential customer is ready to commit and hand over some cash!

This is the purchasing phase, which can be followed by retention (if they come back for more) and advocacy (where they sing your praises to their friends and family, leave you a glowing review, or tag your business in a lovely social media post).

User-Generated Content
One way of populating your website to social media pages with content is to publish things that your customers have written, photographed, videoed or shared on their own pages. Publishing reviews, comments and social media posts helps to build trust in your business and can be a powerful way of connecting with customers and building a community around your brand.

User Experience (UX)
Because our lives are so dominated by digital, users have little patience for any online experience which isn’t, well, pretty much perfect.

If your website makes it effortless for users to find what they’re looking for and helps them sail smoothly through the customer journey - you’re probably nailing your UX.

But if users are arriving at your site and bouncing straight off (which you can tell by looking at Google Analytics) there is probably some work to do. 

Consider the “look and feel” of your site, as well as the structure of the page and how they link together. The goal is to create an enjoyable browsing (and hopefully purchasing!) experience.

User Interface (UI)

The part of your website that users see and interact with. Also called the “front end” - as opposed to the “back end” which is what you take care of using your CMS.

Unique Selling Proposition (USP)
What is it about your business that will help you stand out in a crowded market? Your USP will be the thing that differentiates your product or service from other small businesses.

Word of Mouth
Remember when we talked about the bottom funnel, where customers start to become advocates for your brand?

Word of mouth helps get your product or service into the minds of more prospective customers. People like to buy from businesses that their friends and family trust. When your customers tell their network how great your business is, it’s like free influencer marketing!


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Privacy Notice & Cookies Policy

We take your privacy seriously and are committed to maintaining the trust and confidence of our clients, visitors to our website and subscribers to our newsletter. Maintaining the security of your data is critical and we have implemented measures to ensure your privacy rights are respected and applied. We commit to process your data fairly, legally and to be transparent about how we do so.

This notice, which applies whether you use our services or use our website, explains our approach to data integrity and your individual rights.

It does not apply to pages hosted by our referral partners, independent consultants, and associates.

By registering with Smarta you consent to the collection, use and transfer of your information under the terms of this notice.

Put simply, we set out what we are going to do with your data in this Privacy Notice.

  • We ask you to read this Privacy Notice to ensure you are happy with the way that Smarta will process your data.

  • We ask you to confirm that you agree with our Privacy Notice when you confirm your decision to enter into a customer relationship with us.

  • We provide the option to opt into the different marketing options that you prefer.

The processing of personal data is governed by the General Data Protection Regulation 2016/679 (GDPR).

The notice may change from time to time so please check for updates.

If you need further details or are unsure in any way, please contact us at  info@transmitstartups.co.uk .

Who are we?

Smarta is a trading name of Transmit Start-Ups Ltd which is a Limited Company registered in England. (referred to as “Smarta” “Transmit”, “we”, “our” or “us” in this notice).

Our registered number is 08702257.

Our registered office is Northern Design Centre, Baltic Business Quarter, Abbott's Hill, Gateshead, NE8 3DF.

What personal information do we collect and process?

We collect and process your data in the following circumstances:

  • When you register to join Smarta

  • When you join the small business directory

  • When you use our website

  • When you sign up for our mailing list

  • When you complete the contact form on our website

  • When you contact us through other means such as email, telephone, or web chat

Smarta may collect the following information about you:

  • Your name, date of birth and gender

  • Your ethnicity, qualification levels and employment status

  • Your contact details: postal address, telephone numbers (including business, personal & mobile numbers) and e-mail address

  • Your device’s IP address

  • Your online browsing activities on the Company website

  • Your communication and marketing preferences

  • Your interests, preferences, feedback, and survey responses

  • Your location

  • Your correspondence and communications with us

  • Other publicly available personal data, including any which you have shared via a public platform (such as a LinkedIn profile, Twitter feed or public Facebook page).

  • Information about your business

This list is not exhaustive, and, in specific instances, we may need to collect additional data for the purposes set out in this notice. Some of the above personal data is collected directly, for example when you engage with us. Other personal data is collected indirectly, for example your browsing activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.

Why do we collect and process your personal information?

We only collect and process the information needed to effectively provide our services to you, as well as for contact and communication purposes.

We will use your personal information as part of our internal reporting processes.

How is your personal information used?

We use your personal data:

  • To provide services to you

  • To effectively communicate with you

  • To respond to your enquiries

  • To make our website and other social media content available to you

  • To verify your identity

  • For crime and fraud prevention, detection, and related purposes (if mandated by law)

  • To contact you (with your agreement) electronically about promotional offers and services which may interest you

  • For market research purposes and to better understand your needs

  • To enable us to manage service interactions with you

  • To ensure compliance with our contractual obligations, including auditing and reporting, we have in providing our service to you

  • Where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute)

  • Test new systems and check upgrades to existing systems to improve our service delivery

  • Help improve our products and services, for quality control, security, internal record keeping and other business needs

Certain types of personal information, such as gender and ethnicity, are used only as part of our contractual reporting requirements, for the purposes of monitoring and promoting equal opportunities.

The lawful basis for processing your personal information

Legitimate interest

We may collect, hold, and process your personal data on the basis of legitimate interest where it is necessary in order for us to fulfil our needs as a business and to be able to provide you with our services, including, but not limited to:

  • To send you information about your loan

  • To provide details of the benefits available as part of the loan agreement

  • Protecting customers, employees and other individuals and maintaining their safety, health, and welfare

  • Promoting, marketing, and advertising our products and services

  • Understanding our customers’ behaviour, activities, preferences, and needs

  • Improving existing products and services and developing new products and services

  • Complying with our legal and regulatory obligations

  • Preventing, investigating, and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies

  • Handling customer contacts, queries, complaints, or disputes

  • Protecting Transmit Start-Ups Ltd., its employees, and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to us and our staff

  • Effectively handling any legal claims or regulatory enforcement actions taken against us

  • Fulfilling our duties and obligations to our customers, staff, colleagues, shareholders, and other stakeholders.


We collect, hold, and process your personal data on the basis that you give us consent when you accept this Privacy Notice.

We will seek your consent to hold and process your data when you sign up to our mailing list or we need to ask for any sensitive data as part of the application process. If you chose not to sign up to our mailing list, we will still communicate with you when necessary as part of our contractual obligations.

You remain in control of the personal data you share with Transmit. You can change your preferences at any time, by choosing whether you want to give consent to your data being processed for specific types of communication and / or communication channels.

Vital interest

We may use your personal information to contact you if we reasonably believe that the processing of your personal data will prevent or reduce any potential harm to you. This type of notification is in your vital interest.

Legal Obligation

We may use and process your personal data to comply with our legal obligations such as HMRC requirements, if it is genuinely needed for law enforcement, to identify you as an individual if you contact us, or to verify the accuracy of your data.

Who we share your personal information with

Our service providers and suppliers

In order to make certain services available to you, we may need to share your personal data with some of our service partners. These include HMRC, cloud storage and IT providers.

Transmit only allows its service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your data to provide services to Transmit and to you, and for no other purposes.

Where your personal information is stored

Your information is stored on dedicated hardware used by Transmit Startups and all data is held and backed up within the UK or EU or is covered by the  EU-US Privacy Shield Framework .

The data is stored within a MariaDB database in a secure hosting environment. The only way to access the database is via a server console or via SSH. 

User data is also synced into Hubspot – a cloud-based Customer Relationship Management system.

Images & Assets are securely hosted on a service called S3 - which is an Amazon Web Service (AWS) service. Only authenticated users within the site have access to push files to this location. 

Where you communicate with us by email, we may store copies of the emails. Our email service is provided through  Google G Suite .

How we keep your personal information secure

We are committed to keeping your personal data safe and secure.

Our security measures include:

  • Encryption of sensitive data

  • Back up of data

  • Password management

  • Implementing risk management and data impact assessment analysis

  • Regular cyber security assessments of all service providers who may handle your personal data

  • Security controls which protect our IT infrastructure from external attack and unauthorised access

  • Internal policies setting out our data security approach and training for staff.

Only authorised and trained personnel can access your personal information if required to do so as part of their legitimate job role.

How long we keep your personal information

We will not retain your data for longer than necessary for the purposes set out in this notice. As long as you wish to be a customer of Smarta or be displayed in our directory we will retain your data for that purpose.

Your personal data stored in the website’s database will be automatically deleted from here after five years. You can request the amendment or deletion of your data at any time.

Automated decision making, including profiling

We may retain some data for reporting and statistical purposes however this will only occur after removing all personal information that would allow an individual to be identified. This is called anonymisation.

Transmit do not engage in any profiling activity.

When do we collect your information?

Website forms

Our website has forms built-in to allow the user to create an account and interact with the site via the submission of data. When you use our forms, the information submitted is securely stored in the website’s database. Your personal data stored in the website’s database will be automatically deleted from here after five years. Your personal data is encrypted by the website.

The website is built using a framework called Laravel (it is an open-source PHP MVC framework for bespoke platform development). 

The forms are built within this stack using VueJS, form data is submitted via Axios (AJAX HTTP requests) to a controller that parsers the data and stores in within a data store. 

Sensitive data and passwords are encrypted using OpenSSL and the AES-256-CBC cipher. 

Mailing list

If you opt-in to our newsletter when registering we collect your email address and name so that we can correspond with you. Your personal data will be stored on the website and Hubspot, which we use to send our newsletters. You can request to be removed anytime by clicking ‘unsubscribe’ in any newsletter/mailout or by contacting us.

Online data management (analytics and security)

When someone visits our website, we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns.

We collect information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type, referral source, length of visit, entry and exit points and the number of page views).

We do this to find out things such as the number of visitors to the various parts of the site.

This information is only processed in a way which does not identify anyone.

We do not make and do not permit Google to make, any attempt to find out the identities of those visiting our website.

If we do ever want to collect personally identifiable information through our website, we will be upfront about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Website security and backups

Our website has HTTPS encryption via a Let’s Encrypt SSL certificate to ensure any data passed between your browser and the web server (where this website is hosted) is encrypted. When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.

This website and its database are automatically backed up every day via our hosting provider AWS (Amazon Web Services). Backups are stored for 90 days in the EU Region.

Links to Other Web Sites

This Privacy Notice does not cover the links within our site linking to other websites. Those sites are not governed by this Privacy Notice, and if you have questions about how a site uses your information, you will need to check that site’s privacy information.


Like most websites, the Smarta website uses cookies to collect information. Cookies are small data files which store information on your browser, your computer, or other connected devices (such as smart phones or tablets). Cookies allow us to recognise that you have visited our website previously.

Cookies are essential for the effective operation of our website; they make it easier for you to maintain your preferences on our website and improve your web browsing experience.

The cookies stored on your browser, computer, or other device when you access our websites are designed by Smarta, or on behalf of us, and are necessary to improve your use of our site.

Some cookies collect information about browsing behaviour when you access this website via the same browser, computer, or device. This includes information about pages viewed and your journey around a website. We do not use cookies to collect or record information on your name, address or other contact details.

A cookie often includes a randomly generated number which is stored on your device. Many cookies are automatically deleted after you finish using the website.

Use of Cookies

This website does not store any information that would, on its own, allow us to identify individual users of this service without their permission. Any cookies that may be used on this website are used either solely on a per session basis or to maintain user preferences. Cookies are not shared with any third parties.

The main purposes for which cookies are used are:

  • For technical purposes essential to effective operation of our websites, particularly in relation to site navigation.

  • To enable us to collect information about your browsing patterns, including to monitor the success of conveying our information to you.

Types of cookies that may be used during your visit to the website are listed below:

Cookie Name

Expiration Time

What It Does


1 Day

Session cookies are a way of storing the user information across multiple user requests via secure encrypted cookies. This cookie will be deleted after the current session is finished.


1 Day

CSRF "token" for each active user session managed by the application. This token is used to verify that the authenticated user is the one making the requests to the application.


2 Years

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.


1 Day

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.


1 Day

Used by Google Analytics to throttle request rate.


3 Months

This cookie is used to measure, track, and retarget with Facebook ads.

How do I disable cookies?

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third-party cookies. For example, in Chrome, you can block or allow all cookies by default. On your computer, open Chrome. At the top right, click ‘More Settings’, then under 'Privacy and security', click Cookies and other site data and select an option.

How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below. Please be aware that blocking all cookies will, however, have a negative impact upon the usability of many websites, including ours.

Microsoft Internet Explorer
1. From the Tools menu, select Internet Options.
2. Click on the Privacy tab.
3. Select the appropriate settings.

Google Chrome
1. Choose Settings> Advanced
2. Under “Privacy and security,” click “Content settings”.
3. Click “Cookies”

1. Choose Preferences > Privacy
2. Click on “Remove all Website Data”

Mozilla Firefox
1. Choose the menu “tools” then “Options”
2. Click on the icon “privacy”
3. Find the menu “cookie” and select the relevant options

Opera 6.0 and further
1. Choose the menu Files”> “Preferences”
2. Privacy

International transfers

To deliver a full range of services to you, it may be necessary for us to share your data outside of the European Economic Area. This will typically occur when service providers are located outside the EEA or if you are based outside the EEA. These transfers are subject to special rules under GDPR.

If this happens, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure. Our standard practice will be to use ‘standard data protection clauses’ which have been approved by the European Commission for such transfers. Those clauses can be accessed on the  European Commission website.

How you can help protect your personal information

If you are using a computing device in a public location, we recommend that you always log out and close the website browser when you complete an online session.

In addition, we recommend that you take the following security measures to enhance your online safety:

  • Keep your account passwords private. Remember, anybody who knows your password may be able to access your account.

  • When creating a password, use at least 10 characters. A combination of letters, symbols and numbers is best. Try not to use easy to guess words, your name, email address, or other personal data that can be easily obtained. We also recommend that you frequently change your passwords.

  • Avoid using the same password for multiple online accounts.

Your rights in respect of the personal information we hold

We fully support and facilitate the ability of people to exercise their rights in respect of the personal information supplied to others. See our Privacy Policy -  https://transmitgroup.co.uk/privacy-policy/

If you wish to correct, complain, object, or otherwise control the data we hold please contact us and we will respond accordingly.

Please contact us if you have any questions about how your personal information is being used or if you are unhappy about our service or anything we do. We will do our best to resolve the issue.

An overview of your different rights

You have the right to request:

  • Access to the personal information we hold about you, free of charge.

  • The correction of your personal information when incorrect, out of date or incomplete.

  • For example, when you withdraw consent, or object and we have no legitimate overriding interest, or once the purpose for which we hold the personal information has come to an end.

  • That we stop using your personal information for direct marketing (either through specific channels, or all channels).

  • That we stop any consent-based processing of your personal information after you withdraw that consent.

Your right to withdraw consent

Whenever you have given us your consent to use your personal information, you have the right to change your mind at any time and withdraw that consent.

Where we rely on our legitimate interest

In cases where we are processing your personal information based on our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal information.

Direct marketing

You have the right to stop the use of your personal information for direct marketing activity through all channels, or selected channels. We must always comply with your request.

How you can access the personal information we hold

You can access a copy of the personal information we hold by submitting a Subject Access Request to us using the contact details below.

We will respond to as soon as possible, and in any event, within one month of verifying the request. Our Subject Access Request policy can be provided on request.

To protect the confidentiality of your personal information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.

Getting in touch with Smarta

We can be contacted at:


Northern Design Centre,

Baltic Business Quarter,

Abbott's Hill,



Book a call

Email:  info@transmitstartups.co.uk

The Supervisory Authority in the UK

The Supervisory Authority in the UK is the Information Commissioners Office (ICO).

Transmit Start-Ups Ltd can be found on the Data Protection Register. The registration number is ZA047144.


If you would like to make a complaint about the way your personal data has been handled by Smarta, you can contact us using the details given above. Our complaints policy can also be provided on request.

Alternatively, you can refer your complaint to the ICO -  https://ico.org.uk/make-a-complaint/